Over 45.000 workers in British Higher Education (HE) are in the middle of an eight-day strike over pay, pay inequality, casualisation, and pensions. At the root of most of these grievances is the transformation of UK HE into a market, particularly since 2011. This article outlines the most destructive aspects of marketisation. 1.) Commodification: Every market involves a producer trading a commodity — a good or service — to a consumer. In a marketised university, academics are framed as providing a commodified service to students. This grossly distorts the true nature of education, which is never, and can never be, a one-way way “supply” of a “service”.