Despite flying being the single fastest way to grow our individual carbon footprint, people still want to fly. Passenger numbers even grew by 3.3% globally last year alone. The hype around “Flygskam” – a global movement championed by climate activist Greta Thunberg that encourages people to stop travelling by plane – seems to have attracted more media attention than actual followers.
A 2019 survey found that although people in the UK were increasingly concerned about aviation emissions – they were also more reluctant to fly less. This might reflect how flying has become normalised in society, aided by ticket prices which are on average 61% cheaper in real terms than in 1998.